Marketing

The creation of a good site is not enough to guarantee its success. It has become increasingly necessary to use tools and methods which promote contact between potential clients whilst at the same time give them the edge over competitors.

All this is realized using a variety of activities such as consulting and assistance and is connected to the web of the company, to ensure efficient and practical ways in which to communicate.

Every activity of marketing/advertising is studied on the basis of the campaign, the importance of the branding factor (product – message), the specific market and the characteristics of the website.

Altravia provides tools that guarantee the best visibility and monitoring of information useful to outline the best strategies..

Web Marketing

The Web Marketing guides the contact between Comany and Clients and offers the opportunity to reach users when they want it.
Avantager: This is a professional service which develops the visual aspects of websites. Included are all the activities necessary to increase the flow of visitors to the website and convert it into a complete and versatile site which is at the same time highly competitive.

Measures (Analysis of statistics)

The web statistics are fundamental in order to control the number of visits to the web site. It also assesses the viability of the investment and organises the essential activities necessary for the improvement of on line presence.
AVstat is online software which reveals data regarding the users.

Mobile Marketing

The strategy for this sector is developed using the free capacity of mobile networks integrated with web services achieving an innovative communication, informative and customizable, but especially effective because it directly affects the real target to a specific product and/or service.
A/V Mobile SMS: Short Message Serviced - The SMS devised as a communication tool.

Web Advertising

The most relevant terms and the most used keywords (which are the most difficult to position with standardized activities) need to be activated with a publicity placement service (keyword advertising). This ensures that the site is always visible in a box which is placed either at the top or in the margin of the result information of the most important Search Engines.
Pay per Click Campaign. The advertiser pays only for the clicks which are actually received by creating a rapid stream of visitors that guarantees a certain result with a pricing model.

Off line Communication

Thanks to years of experience in the world of communications, Altravia guarantees a Consulting Service to the clients regarding the promotional choices of individual businesses even using traditional channels.
Paper publishing: Logos, brochures and catalogues, cd multimedia. These are devised in collaboration with Business Partners and serve as a communication backing on other media.